Nigel Farage has courted controversy whilst launching a new poster campaign in Sheffield.
The Ukip posters were today displayed on trucks in Barkers Pool, outside the City Hall, where Farage was talking to press ahead of the European Parliament elections on 22 May.
However, a number of people have branded the adverts ‘racist’ and have been offended by the tagline "take back control of our country".
During a live TV interview on Sky News, passers by can audibly be heard shouting ‘racist’ at Farage and presenter Kay Burley even went as far as to push the politician on the subject, using a dictionary definition of the word.
One poster states that “26 million people in Europe are looking for work," asking: “Whose job are they after?” A giant finger points out from the billboard.
In another a British worker is featured sat on the floor with a begging cup next to the slogan: “EU policy at work.”
Another, set around a burning Union flag, simply asks: “Who really runs this country?”
The adverts, Ukip’s ‘biggest ever advertising campaign’, will be displayed across the country for the next four weeks.
Discussing the reaction to the campaign an un-nerved Farage told The Metro: “These posters are a hard-hitting reflection of reality as it is experienced by millions of British people struggling to earn a living outside the Westminster bubble.
“Are we going to ruffle a few feathers among the chattering classes? Yes. Are we bothered about that? Not in the slightest.”
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Some Twitter reaction to the posters:
To those people arguing "Ukip aren't a racist party". What if posters said "Africans" instead of "Europeans".— Dan Hodges (@DPJHodges) April 21, 2014
I wasn't aware that we'd lost control of our country? Quick! Someone sound the alarms and get some provocative billboards up!!!! #UKIP— Stuart J Orr (@StuartJOrr) April 21, 2014
Hope Ukip racist posters encourage all decent British Commonwealth and EU citizens to ensure on register by May 6 and vote on May 22— Mike Gapes MP (@MikeGapes) April 21, 2014
15 yr old son:Those Ukip posters are racist Me: I know. Son: it's like 1930s Germany in history GCSE Me:And? Son: Do something about it mum— Bernadette Horton (@PinkWaferBelle) April 22, 2014